The History of Frownies est.1889

Five Generations of Women Committed to Ageless Beauty Since 1889

FROWNIES were created in 1889 after Margaret Kroesen discovered her daughter Alice, a concert pianist, had developed unsightly frown lines. FROWNIES, the ORIGINAL wrinkle-smoothing patch (sometimes called wrinkle tape, wrinkle stickers or wrinkle strips) have been worn at night to smooth and soften expression lines for generations!

The secret to smoothing wrinkles with facial patches was a well-kept beauty secret between Broadway + Hollywood stars and makeup artists for generations. From this rich history until today, FROWNIES stand the test of time by effectively reducing signs of aging and minimizing expression lines.

History of FROWNIES

Following in her mother and grandmother’s footsteps, Margaret Wright re-designed and updated packaging for FROWNIES, never altering the formula which had proven so effective and passed the wrinkle treatment legacy on to her family.
The current President of FROWNIES is Naturopath and wellness educator, Kat Wright. In its fourth generation to carry this family-owned and operated commitment to other women, the FROWNIES legacy continues with Kat’s three daughters and numerous women around the world who continue to share the secret of wrinkle-smoothing facial patches. The Wright family's goal
is to inspire women to excellence and bring their commitment for well-being to every customer.


In its current inspiration, FROWNIES skincare line carries the energy and strength of Kat's commitment to natural and organic ingredients offering only the best for women. For more information, watch Kat discuss the enduring success of FROWNIES Facial Patches or learn more about FROWNIES wrinkle-smoothing patches.