The History of Frownies est.1889

Five Generations of Women Committed to Ageless Beauty Since 1889

FROWNIES were created in 1889 after Margaret Kroesen discovered her daughter Alice, a concert pianist, had developed unsightly frown lines. FROWNIES, the ORIGINAL wrinkle-smoothing patch (sometimes called wrinkle tape, wrinkle stickers or wrinkle strips) have been worn at night to smooth and soften expression lines for generations!

The secret to smoothing wrinkles with facial patches was a well-kept beauty secret between Broadway + Hollywood stars and makeup artists for generations. From this rich history until today, FROWNIES stand the test of time by effectively reducing signs of aging and minimising expression lines.

History of FROWNIES

Following in her mother and grandmother’s footsteps, Margaret Wright re-designed and updated packaging for FROWNIES, never altering the formula which had proven so effective and passed the wrinkle treatment legacy on to her family.

The spirit behind the company today, Kat and Helen, is the same as past Frownies family generations. They bring to the brand a commitment to celebrating every woman and her personal strengths while helping her bring them to life right where she is today. We believe women are beautiful, vital and should be honored first by themselves and each other.

Frownies are the Original Facial Patch for wrinkles and frown lines. Created by a woman for women, before injections and surgery took away our natural beauty, Frownies Facial Patches have been promoting a simple and effective way to ward off deep expression lines. Since 1889 the simple facial patch created by the Frownies family has helped women look and feel their best.